Looking to take your digital product to the next level? Collaborating with a digital product agency can provide numerous benefits, from expert guidance on design and development to increased visibility and revenue. In this article, we explore the advantages of partnering with a digital product agency and how it can help you achieve your business goals.
How Can You Benefit From Cooperating With a Digital Product Agency?
The digital transformation market is predicted to reach USD 2.1 trillion by 2030, providing an abundance of opportunities for innovative companies. However, the process of transforming a creative idea into a success story is laden with risks. To avoid pitfalls and launch a fully operational product, you need professional guidance spanning multiple areas of the IT industry. The only type of partner you can rely on for this kind of support is an experienced digital product agency.
Costly mistake: splitting the digital product development between agencies
Many companies aspiring to launch digital products like SaaS or mobile apps choose to team up with a regular software house. It's understandable since software houses have the know-how to deal with the technological side of the enterprise. Nevertheless, hard-core IT expertise is far too little to deliver on all the relevant aspects of the project. The development process is a part of a larger operation and should be embedded in a coherent, business-driven strategy. A contractor focused merely on coding is frequently unable to harness the diversity of factors involved and integrate them within a goal-oriented effort.
Many companies are unaware of the deficiencies ingrained in the software house-based approach to digital product development. When they realize they need to complement technical resources with a different type of expertise, they turn to marketing or branding agencies for relevant support. The trouble is, unnecessary costs have already been incurred, and the worst may be yet to come. Splitting tasks between two or more unrelated subcontractors – especially during the ongoing process – may result in communication issues, a fragmented vision of the project, limited control of the process, and, ultimately, a failure to achieve the intended business outcomes.
Digital product agency – strategy, development, marketing, and more in one place
Digital product development can be a long and straining process, depending on the complexity of the product. Not only does it require in-depth technical knowledge and impeccable coding skills. Getting the job done right involves a highly motivated team of specialists combining expertise in several fields of the digital industry. Keeping things under one roof makes the job a whole lot simpler, safer, and cost-efficient. This approach is possible only with an experienced digital product agency by your side.
The benefits of such a partnership come at two levels. First, a digital product agency combines engineering and marketing know-how saving you the need to contract two separate entities. The scope of its competencies is related to the fact that, typically, a digital product agency is a "former" software house that expanded into the field of digital marketing due to long-term business experience. As a result, a digital product agency can provide both "hard" and "soft" services, comprising coding, design, strategic planning, branding, and more.
Second, such amalgamation is more than a mere sum of its parts. It provides unique synergy, which is hard to attain within the multi-party collaboration model where competencies are siloed between different companies. A digital product agency integrates relevant expertise within one team in a way that each decision and action is streamlined toward achieving your business goals with the highest possible efficiency.
What are the business benefits of partnering with a digital product agency?
There is a number of advantages of teaming up with a digital product agency instead of contracting a regular software house or dividing the project between narrowly specialized companies. The benefits are related to both higher convenience of day-to-day cooperation and actual business results. In rough terms, it all boils down to making things simpler, faster, cheaper, and more effective.
Let's name the key benefits a digital product agency provides for your business.
1) You gain a guide and an adviser
Unlike a typical software house, a digital product agency is a client's guide and adviser rather than an executor following your instructions (even though it can act as one if you wish so). It leverages its cross-field expertise to provide the proper context for approaching the concept and craft the best strategy for implementing your business vision. In other words, it helps you avoid severe mistakes.
2) A goal-oriented approach
Even top-notch code is just a technical means to a business end. An experienced digital product agency is perfectly aware of that. Thus, it is able to design and structure the development process in a way that best suits the business goal of the project. In other words, it puts the project into a broader perspective, comprising a business model, strategy, target group, marketing potential, business risks, scaling possibilities, and plenty of other factors, to offer you the best approach with a return on investment in mind.
3) Efficient control of the project
Partnering with one versatile agency capable of providing comprehensive services instead of two or more narrowly specialized contractors makes it easier for you to control the project. Everything is tidily arranged under a clear "jurisdiction," from task assignment through communication to accountability. As a result, you avoid blurred responsibility, overlapping assignments, conflicting priorities, or hard-to-handle relationship between agencies.
4) Time and cost efficiency
An underdeveloped strategy and lack of knowledge-based holistic vision can easily set your project back in terms of time and money. It's quite simple. If you overlook important factors that might impact your undertaking in the future, at some point you might be forced to deal with unwanted results and even redesign the whole plan from the early stage of its development. It's definitely safer and cheaper to thoroughly vet your strategy before starting off than expose your business to ill effects of hasty decisions. Striking up a partnership with an experienced digital product agency will protect your business from missteps and misinformed decisions, saving you delays and additional expenses.
5) Sharper focus, higher engagement
Entrusting your project to all-around agency results in higher engagement which translates to delivering faster and more accurate business outcomes. One team composed of cross-field experts is more capable of focusing on the job and producing expected results than separate highly specialized contractors with narrow expertise and insufficient background in IT-related business strategy.
6) Clear responsibility and accountability
Fast-paced digital projects require effective management with clearly defined roles and responsibilities. You need to know who is doing what, and what the predicted outcomes are. It's easier to achieve efficiency within an experienced team of interdependent specialists than expect adequate results from several contractors dealing with different aspects of the project.
7) All development stages in one place
Digital product development is a complex and multi-stage process. Some tasks are performed consecutively, and some – are simultaneously or in tight relationships with one another. Splitting them across different contractors may compromise the project, as various agencies may have conflicting views on interconnected issues or ignore important factors beyond their expertise. For example, marketing objectives submitted at a later stage may require rewriting large chunks of code because a contracted software house focused entirely on programming and put business goals on the back burner. With a digital product agency leading your project, such issues won't occur, as the whole development process is run from one place and handled with proper oversight.
Team up with a reliable digital product agency!
Developing a digital product in accordance with your business goals requires a skillfully orchestrated effort. Partnering with an all-around agency, with both programming and digital marketing experience, allows for much more efficiency and control over the project than trying luck with separate contractors with narrow skill sets.
If you're looking for a competent and flexible digital product agency to guide your project with a view to achieving your business goals, you've just found one. Contact us anytime!