Latest posts
Principles in UX Design
Incorporating essential UX design principles can make all the difference. Read on to discover the benefits of prioritizing clarity, flexibility, feedback, and consistency in your software products. From reducing the learning curve to increasing user satisfaction and retention, these principles can help you create software that not only looks great but is easy to use and engage with.
Why a logo is not a brand!
This article explores the definitions of logos by designers like Paul Rand and Milton Glaser, as well as the intangible nature of brands and how they form in consumers' minds. Gain a deeper understanding of the power of graphic symbols and non-material concepts in marketing.
Jakob Nielsen's 10 usability heuristics for human-computer interaction
One of the ways to ensure that digital products are usable is heuristic evaluation. Find out the 10 usability heuristics for human-computer interaction.
One plus one equals three. The hidden power of the FedEx logo.
Did you ever notice THAT in the FedEx logo? See how a hidden feature works wonders for branding and inspires all of us.
Here’s how UX Writing can improve your product
UX writing is the art of creating the text that lives inside of digital interfaces and products.
