Strategic understanding of the actual customer experience
Insights into the users’ needs, experiences, behaviors and goals
Users’ needs and expectations, description and purpose of the product and high-level constraints
Clear understanding of goals and requirements leads to accurate estimations of time and budget
The customers' needs are put first to design a positive and relevant experience
Clear view of your business goals and what users need and want
The customer journey map is a visual representation of the customers’ journey and what they experience.
Fictional characters created to represent a user type that might use a site, brand, or product in a similar way.
A business or marketing statement that summarizes why a potential customer should use or buy a product.
A document detailing the business solution including the customer’s needs and expectations.
The process to determine the viability of a new product through research conducted directly with potential customers, discovering target markets and getting feedback in real-time.
Hi, I’m Adam Lewicki, I'm a User Experience Designer here at Score and I can tell you more about the main purpose and benefits of this phase
We end the discovery phase with a framework to move smoothly to the Define phase.
It doesn't matter whether you're just starting your work as a graphic designer or you're a business owner with years of experience, you should know that a logo and a brand are two completely different things.
We live in a world in which human-computer interactions occur very often in many different ways.