During the discover phase, we talk to customers, listen to their feedback and pay attention to what kind of similar products they use. Once we know which features are most valued, we obtain, validate and implement customer feedback.


Optimized customer experience

Strategic understanding of the actual customer experience

User personas description

Insights into the users’ needs, experiences, behaviors and goals

Discovered business requirements

Users’ needs and expectations, description and purpose of the product and high-level constraints


Reduce risk

Clear understanding of goals and requirements leads to accurate estimations of time and budget

Customer-centric approach

The customers' needs are put first to design a positive and relevant experience

Clear goals

Clear view of your business goals and what users need and want

Core activities

Customer journey map

The customer journey map is a visual representation of the customers’ journey and what they experience.

User personas

Fictional characters created to represent a user type that might use a site, brand, or product in a similar way.

User value proposition

A business or marketing statement that summarizes why a potential customer should use or buy a product.

Business requirements

A document detailing the business solution including the customer’s needs and expectations.

Market research

The process to determine the viability of a new product through research conducted directly with potential customers, discovering target markets and getting feedback in real-time.

Your collaborators

This is where we carve out the most convenient solutions to build your product

Hi, I’m Daniel Hekman, Chief Executive Officer here at Score and I can tell you more about the main purpose and benefits of this phase

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What's next?

We end the discovery phase with a framework to move smoothly to the Define phase.